a letter from Jurdy

From the desk of Jurdy

Ease the eco-anxiety!

Green is a mass media term that already has many people in shutdown, sometimes paralyzed because it's daunting, too expensive or people are just too busy. My guess is the word green is now more popular than any other English word surpassing chardonnay, dude and mom.

Amidst the emerging eco frenzy of your everyday lives, it’s difficult to see that green is a lifestyle change, not some mandatory list of things you need to do born out of fear you’ll be disowned from society if you don’t.

If you remember the dawning of the computer age, there were the geeks, the advanced beings who mastered the fine art of “computerisms” way before the rest of you could catch up. Many were kicking and fighting about ever making the digital move while others lay dormant in denial behind their paper filled filing cabinets and outgoing snail mail bins. Computers were too daunting, too expensive and people were too busy to learn them. But then it happened. Slowly but surely, the digital age started creeping into American households through the back door of progression. Soon enough, demand was up and digital gains were made, defying even the toughest die hard analog fans to the point where computers became affordable, safe and in fact, intriguing. Fast forward to now. The computer age is a thing of the past, present and future, here to stay with millions of byte benefits that support the human existence.

This too will be the future of green. To expect each and every one of you to step up to the carbon plate and emerge overnight as the society of advanced eco-ambassadors is not realistic, nor achievable. For the global community to sustain a strong, prosperous and permanent environmental mission in protecting the planet, green can only evolve as much as each person’s ability to comprehend , educate, motivate and then participate. For now, there will be the leaders, the green honchos, the green trend setters who develop the very platform on which the rest of you can start to take those baby green footsteps. Each day, you will find yourself taking on a little bit more green initiative as green presents itself in the form of everyday products, services and lifestyles that you call your comfort zone. And so green too will become your comfort zone. Instead of the dreaded G word that is the primary stress factor next to making a paycheck, green will start to emerge as beneficial, fun and creative.

In the meantime, respect the strides being made by the green leaders, do what you can in your own small corner of the planet, and let the green carpet unfold so that when you finally do take those green steps, your footprints will be a lot smaller.

Jurdy.